Do You Need to Create a Personal Brand for Your Business? Should you be the face and voice of your own company?
By Greg Rollett
Opinions expressed by Entrepreneur contributors are their own.
Entrepreneur Network partner Greg Rollett is often asked whether it's important to create a personal brand for your business.
His answer? Only if you want to get paid.
Look at the difference between Tony Robbins and other life coaches. Robbins runs a billion-dollar company, while other coaches struggle to pay rent. Yet, they might all be selling the same information. The difference is that people trust Robbins, and they're more likely to buy from a person they trust.
Watch the video to learn about how you can build your personal brand and gain customers' trust.
Related: 3 Lessons From an Author Who's Sold 500 Million Books (and Counting)
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